How did you attract/address your audience?

I attracted my target audience to my magazine by taking the information from my primary and secondary research, for example, many of the people who took my questionnaire said they like big bold fonts and bright colours, so I therefore made sure these were features of my magazine.

As my target audience are male and female teenagers, I tried my best to use gender friendly colours such as red, because I feel borth genders will be attracted to this colour. I also made sure that my cover features were both youthful and fun and stood out to teenagers, as well as music fans. My cover image was also important as this is the standout image of my magazine so I made the photo fun and colourful to attract my target audience.

I also feel that using plugs and pugs attracted my audience as the majority of those who took my questionnaire said they liked the chance to win things (be entered into competitions) or to be given free gifts in the magazine. In my magazine, I used the following plugs:

This was included on my contents page, and it was also mentioned on my front cover - reoccuring use of plugs makes the magazine more marketable as it keeps reminding the reader what the magazine is offering.

I chose colours that I thought would appeal to my target audience to use throught my magazine. Red was my main bold colour which I used for my masthead and other headings and main text. I used this because it is bright and eye-catching, and also gender friendly which is important for my target audience of male and female teenagers. I decided to use simple black, white and grey to contrast with the red, as I thought this contrasted well making the red stand out even more but the monochrome colours keep the simplicity of the magazine and ensure that it looks professional. I also used some blue text on my front cover, as I felt blue fitted well with the red.

The features I used in my magazine were aimed at 'young music fans'. I used then phrases 'new' and 'upcoming' to show that the features were the latest news which I think appeals to my target audience of teenagers because, as a teenager myself, I can say that most teens like to know the latest news about their interests (in this case, music). 

For example, above is my contents page. I have added a number of interviews and reviews, which I thought would appeal to my target audience and music fans.

The genres I chose to use were Pop/Dance/RnB. I chose these three genres as, after much analysis of magazines, I felt there wasn't many magazines of this genre on the market. I also chose these genres because I think many male and female teenagers like this type of music (I also conducted a questionnaire which shows this):

This graph shows that the majority of those I asked in my questionnaire, who were my target audience, said their favourite genres of music were Pop, Dance and RnB, so this is why I decided to use this genre for my magazine.

I decided on the price of my magazine by asking my target audience the price they would be willing to pay.

I was considerate of the price, as a too expensive price wouldn't be suitable for my target audience - most teenagers are students, so don't have full time jobs or a job at all, so will not be willing to pay a lot for a magazine, especially if it is published weekly or fortnightly. My magazine is £2.30, which I think is reasonable for a monthly music magazine.